TactoTek, Geely Design and CEVT Initiate Automotive Interiors Project in Printed, In-Mold Electronics
Geely Design to lead Injection Molded Structural Electronics (IMSE™) design solutions of interior smart surfaces with CEVT.
OULU, FINLAND/ GOTHENBURG, SWEDEN (20 February, 2019) – Today, Geely Design, CEVT and TactoTek® jointly announced that they have initiated projects to develop smart surfaces for multiple automotive brands owned by CEVT’s parent company, Zhejiang Geely Holding Group. The current interiors project is the first of several anticipated by the framework agreement between the companies.
CEVT is developing technology for several brands in the Geely Group family, who had a combined annual volume of 2,15 million vehicles in 2018. The platform developed by CEVT, the Compact Modular Architecture (CMA), is currently shared by Lynk & Co vehicles, the Volvo XC 40 and will also be in coming Geely models.
For interior design, CEVT works closely with their sister organization, Geely Design, a global organization with design centers in Sweden, the UK, Spain, the USA and China.
“CEVT focuses a great deal in new innovative technologies and TactoTek’s IMSE technology complements our future ambitions with light, thin, conformal electronics that are both beautiful and durable, and use up to 75% less plastic than traditional electronics assemblies,” says Didier Schreiber, SVP of Innovation at CEVT.
“In addition, IMSE technology gives Geely Design new degrees of freedom to realize our design vision with innovative product design and intuitive functions”, says Andreas Nilsson, SVP of Geely Design Sweden.
TactoTek develops and commercializes IMSE technology. Much of the company’s work in developing design rules and proving the IMSE technology platform has been in partnership with automotive OEMs and their suppliers to meet demanding automotive use cases. For the automotive market, TactoTek licenses its technology and know-how so OEMs and brands can purchase IMSE parts manufactured by their established suppliers.
“The cost-efficient and scalable approach of CEVT’s and Geely’s platform-based strategy matches well with IMSE technology. Within a specific brand, they can easily use the same tooling for an IMSE part across multiple vehicles and customize cosmetics and electronic functions with additive printing processes for different models or trim levels. This operating model supports design and engineering optimization because that investment is reusable many times over,” noted Jussi Harvela, TactoTek CEO.
“Mobility solutions for a different tomorrow”
CEVT is an innovation and development center for future technologies of the Geely Group with the purpose of being at the forefront of new developments in mobility.
The whole industry is now undergoing a transformation with new ways of thinking about the car as a product. CEVT is a fast growing, fast moving and exciting company where no day is like the other – where the challenges of tomorrow are on our working table today.
CEVT consists of some 2000 people with offices in Gothenburg and Trollhättan in Sweden. CEVT currently works on projects for the car brands Volvo Cars, Geely Auto, Lynk & Co and Lotus. CEVT is a subsidiary of Zhejiang Geely Holding Group. For more information about CEVT, go to www.cevt.se
About Geely Design
Geely Design is a multi-cultural global network of studios dedicated to supporting the efforts of Geely Auto Group sub brands including Geely Auto, Lynk & Co, LEVC, PROTON and Lotus. With total staff of approximately 900, the network is based in Shanghai, Gothenburg, Barcelona, California, Kuala Lumpur and soon Coventry, and are overseen by Peter Horbury, Executive Vice President of Design at Geely Auto Group. For more information visit www.geelydesign.com